“Embrace diversity and make appointments, with thick accumulation and thin hair.”

Interview media: Brand Home

 Time flies by quickly, and this year marks GABO Guanbo Sanitary Ware's 14th year in China. In 2008, the financial crisis ravaged the world, but GABO Guanbo Sanitary Ware chose to "go against the current" in this era of economic downturn.

Carrying the belief of "seeking knowledge through observation, accumulating knowledge through thin hair", to this day, the GABO brand has firmly established itself in the bathroom industry with its high aesthetic value and personalized product system. It has even become a beloved brand of well-known designers and design agencies at home and abroad, as well as an undeniable presence in the domestic bathroom industry.

 GABO观博卫浴营销总部

Throughout the history of GABO's brand development, it can be said that it has been a process from quantitative change to qualitative change. It has not been easy to stay true to one's original intention for more than a decade, and GABO Guanbo should belong to this category.

Adhere to the path we believe is correct, keep up with the times, adjust our models, and only then can we go further and further. This is exactly how GABO Guanbo Sanitary Ware brand practices.

GABO Guanbo Sanitary Ware Marketing Headquarters

Embark on a new journey under the name of Guanbo

Before establishing the "GABO Guanbo" brand, founder Xiao Jun worked for a well-known real estate company in China. During this period, as a marketing planner, he created a lot of value for real estate companies, and at the same time, he deeply realized the importance of brand to enterprises.

After years of experience in the real estate planning industry, Xiao Jun decided to establish a real estate planning company to serve major real estate developers.

At a time when the real estate market is gradually entering a downturn and domestic and foreign bathroom brands are rising strongly, Xiao Jun decided to enter the bathroom industry because he saw their huge development potential.

GABO Guanbo Sanitary Ware Founder Xiao Jun

Years of marketing planning experience have enabled Xiao Jun to have a keen market sense. He has set his sights on foreign markets, actively exploring the OEM/ODM outsourcing field, and continuously accumulating industry experience.

Unexpectedly, due to the global financial crisis that broke out in 2008, foreign markets were in a state of decline, which immediately became a major challenge facing Xiao Jun.

Xiao Jun, who did not give up because of this, decided to shift from the foreign market to the domestic market, and even focused his business on emerging online e-commerce platforms. Abandoning the outsourcing business channel, he is determined to pursue the path of distinctive brands this time.

GABO participated in the Shanghai Hotel Engineering Design and Supplies Expo

After spending a lot of energy and time visiting the bathroom market, Xiao Jun discovered a common phenomenon in the domestic bathroom industry: in order to highlight a high-end feel, many companies choose Western brand names.

"Is it only the foreign brand name that shows the high-end?" Xiao Jun couldn't help thinking, "China's history and culture of more than 5000 years, the broad and profound Chinese characters, should become the high-end pursued by countrymen."

Based on this dissatisfaction and patriotic sentiment, he decided to name his bathroom brand "GABO Guanbo".

The term 'Guanbo' originates from a miscellaneous essay written by the renowned Chinese literary figure Su Shi, titled 'Sending Off Zhang Hu on the Grain'. The main theme expressed in the essay is' to observe and select, to accumulate and thin hair ', which perfectly aligns with Xiao Jun's brand positioning and philosophy. The GABO brand was born from this

GABO participated in the Shanghai Hotel Engineering Design and Supplies Expo

Original "APCID" development model

GABO Guanbo has become one of the first merchants to enter the Taobao e-commerce platform, demonstrating the perfect transition of its development model from B2B (business to business) to B2C (business to user). Subsequently, GABO found that the majority of users who like and engage in purchasing behavior are designers, based on the user tag features, consumption habits, and preferences obtained from it.

It is understood that designers are so fond of the bathroom products under the GABO brand mainly because the products have a unique minimalist style, personalization, quality and high-end feel that sets them apart from other bathroom brands.

From then on, in order to better adapt to this change, GABO Guanbo brand once again adjusted its development model to C2B (user to enterprise).

GABO sponsors AXD Society's offline salon event

To meet the needs of designers, GABO Guanbo has put in a lot of effort and dedication behind the scenes. For example, building a dedicated product design and development core team, providing one-on-one professional customization services, etc. However, this development model will directly lead to GABO Guanbo losing its leading position and becoming particularly passive.

How can GABO collaborate with designers to go further? After several deep reflections and deliberations, the development model of the distinctive APCID has been unveiled——

 A-Accurate（精准）；

 P-Personalized（个性）；

C-Customized（定制）；

I-Innovative（创新）；

D-Design（设计）；

GABO Guanbo Dingchuang Products

Standing at the forefront of the bathroom industry, utilizing years of experience in communicating and exchanging ideas with designers, we are the first to develop customized products that combine the latest technology, comprehensive functionality, individuality, and tonality, ahead of the designers' expectations.

At that time, designers will have the freedom and flexibility to choose, while creating opportunities for cooperation between the GABO brand and designers, turning passivity into proactivity.

GABO Guanbo has received high praise for its innovative APCID model in the industry and has been highly favored. Currently, it has established long-term strategic partnerships with many top designers, well-known design agencies, personalized homestays, first tier hotel brands, real estate developers, and others both domestically and internationally.

Representative Product of APCID Mode - Application Case of Starry Moon Bathtub (Part)

The future of national bathroom brands is promising

After practicing the "APCID" development model for many years, GABO has clearly become a unique bathroom brand in the design circle and industry. Deepen the concept of "Western perspective, Eastern thinking" into every product, endowing it with soul and memory.

Continuously cultivating the designer channel, actively exploring more possibilities for people and bathrooms, and showcasing GABO Guanbo brand bathroom products that combine differentiated aesthetics and superior functionality to the world.

Every product has a soul, every detail has memories, every use has an experience, and every delivery is a beginning. What are the expectations for the future of GABO Guanbo Sanitary Ware brand, which has a firm original intention and steady development?

GABO Guanbo Sanitary Ware Marketing Headquarters

Xiao Jun, the founder of GABO, gave a four word answer to this - "progress without end". These four words may seem simple, but they are actually rich in profound meaning.

Do not limit the development of GABO brand itself, embrace change, keep pace with the times, surpass oneself, make endless progress, and become a national bathroom brand that is not easily forgotten by the world.

 What is a national bathroom brand? Firstly, the brand image and tone must be distinct from other bathroom brands; Furthermore, with high sales witnessing good reputation, outstanding products with high aesthetic value, and strong capabilities making a name for themselves, they continue to receive deep appreciation and praise from the public.

               It can be seen that becoming a national bathroom brand is not an easy task, and GABO Guanbo is well aware of this. The road ahead is full of obstacles and the ever-changing bathroom market is full of thorns. The only thing we can do now is to work hard.

GABO Guanbo Sanitary Ware Marketing Headquarters

But don't forget, fate never fails, every hardworking person. More than ten years of hard work and sweat will eventually condense into an indestructible ladder, helping GABO Guanbo climb step by step to the peak of the industry and realize its aspirations.

GABO Guanbo Sanitary Ware, which has a promising future, will continue to maintain a fearless attitude and steadfastly move forward, becoming a strong opponent that peers should not underestimate.

GABO Guanbo Sanitary Ware Marketing Headquarters

 epilogue——

       Everyone says that there are no secrets in the bathroom industry, with products that are uniform, highly homogenized, and aesthetically fatigued. However, GABO Guanbo can definitely be considered a special case.

         Committed to creating differentiated aesthetic products, it is a bathroom product that exists more like an artwork in people's home spaces.

Years of industry experience, quick understanding of user needs, innovative APCID development model, deep cultivation of designer channels, and successful conquest of the world by following the path of creating distinctive product brands.

GABO Guanbo Sanitary Ware, with unlimited development potential, truly aspires to become a national brand deeply rooted in people's hearts. We look forward to it.